Branding and logo design in Houston, done once and done properly.
A logo, the colors and type around it, and the rules that keep them consistent everywhere your name appears. One project, a fixed price, and everything handed over at the end.
The expensive part is not the logo. It is doing everything twice.
Marketing made before the identity exists gets remade after it. Same four pieces, two ways of arriving at them.
Every piece of design after this one gets faster and cheaper, because the hard questions are already answered. That is why the identity comes before the marketing, and why we say so even when it delays the work you actually came for.
Everything your business needs to look like itself, anywhere
Ask ten designers what a branding project includes and you get ten answers. Here is the whole board, before you pay anything.
A logo system, not a logo
One idea, drawn in every version your business will actually need over the next ten years.
- Primary, stacked, and horizontal lockups
- Icon or submark for small spaces and profiles
- Reversed and single color versions for dark backgrounds, print, and embroidery
- Clear space and minimum size worked out for each
Color, in the codes people need
Chosen to work on a screen and on paper, then written down so nothing gets guessed.
- Primary and secondary palette
- HEX, RGB, and CMYK for every color
- Which combinations work, and which never do
Typefaces, paired and licensed
A serif and a sans that work together, with rules for where each one is used.
- Heading and body typefaces
- Sizes and weights for each use
- Licensed fonts you can legally use
Graphic patterns
The part most projects skip. Patterns give you something recognizable to use when the logo would be too much.
- Repeating patterns built from your mark
- Background textures for print and screen
- Shapes and dividers that match the identity
Sized for where people actually find you
Most of your business now lives online, so the identity arrives already cropped and sized for every platform rather than left for you to work out.
- Profile and cover artwork for Instagram, Facebook, LinkedIn, and Google
- Favicon and web ready assets
- Email signature that matches everything else
- Every source file, editable rather than flattened
Brand guidelines
The document that lets a printer, a web developer, or a future designer get it right without asking you.
- How to use the logo, and how not to
- Color and typography rules in plain language
- Real examples of it applied
Without vector files you cannot scale the logo, and without guidelines nobody can use it properly. Both are in every project we run.
Eight weeks, and you know what happens in every one
Four stages, two weeks each. Here is what we do, what lands at the end of it, and how much of your time it takes.
The brief
A short questionnaire first, then a call. We work out what you sell, who buys it, who you keep losing work to, and what you want people to think when they see your name.
The directions
Three routes worth choosing between, presented on a call so you see each one in context rather than floating on a white page. A PDF follows so you can sit with them.
The refinement
One direction taken all the way. Every lockup drawn, the palette and typefaces settled, and the mark tested at the sizes it will really be used at.
The handover
Guidelines written, every file exported in every format, and a walkthrough so you know what you have and how to use it. Then it is yours.
Every design that follows gets faster because the answers already exist. Tell us where you are and we will say whether this is the right time to start.
What branding and logo design in Houston costs
One price, one scope, agreed in writing before anything starts. No hourly billing and nothing added at the end.
Branding and visual identity
Eight weeks from the first conversation to handover. The price covers everything listed here, and you approve the brief before any design begins.
- Questionnaire, discovery call, and competitor review
- Three distinct logo directions, presented live
- Two rounds of revisions on the chosen direction
- Every lockup, in SVG, EPS, PDF, PNG, and JPG
- Color palette in HEX, RGB, and CMYK
- Typefaces selected, paired, and licensed
- Graphic patterns built from your mark
- Profile artwork, favicon, and email signature
- Brand guidelines document, PDF and shareable
- Every source file, editable and yours to keep
Show us what you already own. Sometimes the answer is a tidy up rather than a rebuild, and we will say so before quoting you for eight weeks of work.
Questions about branding and logo design in Houston
Straight answers on what happens if none of the directions land, whether you need a full rebrand or just a refresh, what we need from you, who owns the logo and the source files at the end, and what happens once it is handed over. Filter by topic.
Show us what you already own. We will tell you which of the two you are actually looking at, and we would rather quote you for the smaller one.
Book a free consultationCompletely. Full ownership transfers at handover, including the editable source files rather than just exported images. There is no licence to renew and nothing is held back.
If you work with a different designer in five years, they get everything they need without having to contact us.
There is no price list, because a branding project is not one fixed job. What moves the number is how much there is to decide, whether there is anything usable to start from, and how much of it has to be applied once the identity exists.
You get a written scope and one number before anything starts. If what you actually need is a refresh rather than a rebrand, that is the smaller number you will be quoted.
Not as part of this project. Branding hands over the identity and the rules, and the website is built separately so each one gets proper attention.
What the identity does is make the website faster to build, because the colors, type, and logo decisions are already made rather than being argued about mid build.
Often a refresh. If the logo itself still works and the problem is that nothing around it matches, you do not need eight weeks of work, you need the colors, type, and rules settled around what you already have.
Show us what you own and we will tell you which one you are looking at. We would rather quote you for the smaller job than sell you the bigger one.
Yes, as long as we can get it in a usable format. If all you have is a JPEG from years ago, we redraw it properly as a vector first, which is usually a small job on its own.
What we will not do is build a whole identity around a mark that is genuinely holding you back without telling you. You can still choose to keep it, but you will know our view.
Tell us at the start if you need it, because it is a different job from designing a mark and it changes the shape of the project. Naming has to come first, since you cannot draw a logo for a word nobody has settled on.
If the name is already decided, say so just as clearly. A surprising number of projects stall in week three because somebody was still quietly hoping to change it.
We look, and we will tell you if something obvious turns up, but we are designers and not attorneys and you should not treat our search as clearance.
If you intend to register a trademark, have a trademark attorney run a proper search before you commit. It costs a fraction of what it costs to rebrand a year in because somebody else got there first.
We keep going, at no extra cost. If none of the three land, it almost always means something in the brief was off rather than that the options were weak.
So we go back to the brief, work out what is missing, and come back with something closer. A logo you merely tolerate is not a finished project.
Three. Not thirty, and not one. Three is enough to show you genuinely different answers to the same brief, and few enough that each has had real thought put into it rather than being padding around a favourite.
Each one comes with the reasoning behind it, so you are choosing between arguments rather than picking whichever catches your eye first.
About four hours across the whole eight weeks. A questionnaire, a discovery call, a call to look at the directions, two rounds of feedback, and a handover walkthrough.
You do not need to know anything about design. The questions are about your business, your customers, and who you keep losing work to.
We can run it in four weeks for an extra $1,000. That covers clearing other work to make room, not cutting anything from the scope.
It only works if you can turn feedback around within 48 hours at every stage. If that is not realistic, the standard eight weeks will serve you better than a rushed version that waits on approvals.
The logo in every format you will be asked for, including the editable source files. Your colors and type written down with the exact codes. The guidelines. And a walkthrough so you know what is in the folder and why.
The test we hold it to is whether you could hand that folder to a printer, a sign maker or another designer tomorrow and have them get it right without calling us.
Enough for somebody who has never met us to use the identity correctly, and not so much that nobody reads it. How the logo is used and the ways it is not, the colors with their codes for screen and for print, the type and the sizes, and how much space things need around them.
A hundred page document nobody opens protects nothing. The point of the guidelines is that the next person who makes something for you gets it right on their own.
Nothing has to. You have the files and the guidelines, and you can hand them to anyone.
Most clients do carry on with the design subscription, because the identity only pays off once somebody keeps applying it. But that is a separate decision made after this one is finished, not a condition of it.
Show us what you already own. We will tell you which of the two you are actually looking at, and we would rather quote you for the smaller one.
Book a free consultationWorks well alongside
Graphic Design Subscription
Ongoing design work that uses the identity we just built, without hiring anyone or quoting each job.
Web & Product soon
The first place most people see the new identity, built so the ones who arrive actually get in touch.
Sometimes the fix is elsewhere
Looking established only helps once people are actually seeing you.
Explore Web & ProductA good identity cannot rescue stock images of somebody else's work.
Explore Brand & CreativeAn identity only reads as consistent once it shows up on a schedule.
Explore Social MediaBranding sits under Brand & Creative, alongside the design subscription that keeps it in use.
Show us what you have before you pay for anything.
An old logo, a website, a photo of your van or your sign. Whatever exists. We will tell you whether this needs eight weeks of work, a smaller refresh, or nothing at all right now.
- Whether it is a rebrand or a refresh
- A fixed price, agreed before anything starts
- What we would keep and what we would change
